Community Insights
The insights and data driving culture today.
Our understanding is driven by belonging.
Sundial Media Group has breakthrough insights and data about what’s driving culture today. Explore a new knowledge-base built to bridge the gap between you and the subcultures that matter most.
Insight
of Gen Z say "My Avatar Is Me"
Insight
of young people say, “What makes a product sustainable is the ability to recycle the packaging."
Insight
of Gen Z say that they value remote work more or equally after the pandemic.
Insight
of youth say aspects of community* are essential to “being healthy”
Insight
of our Gen Z audience are have used generative AI.
Insight
feminism needs to represent a more diverse group of women.
A New Study. Coming Soon.
Rooted in culture, we guide you to what truly resonates.
The New General Market is composed of cultures, ethnicities, and demographics, and united by shared lifestyles and need states. It’s a more inclusive approach to marketing that de-centers legacy interpretations of primary markets, and more accurately reflects the diversity of modern society.
Coming soon
